Adoption Matters are proud to support National Adoption Week 2023.
The new campaign celebrates different generations of adopted people – from baby boomers to Gen Z – to show how adoption has changed through the decades and to encourage potential adopters to come forward to change the life of children who are still waiting for their forever home.
A powerful set of portraits captured by royal, fashion and portrait photographer Philip Sinden – who was adopted himself in the 1970s – have been released. The portraits show striking imagery of eight different people who were adopted between the 1960s-2010s. Each individual portrait features a backdrop of emotive and poignant words that bring to life how adoption has shaped, and continues to shape, their live and highlights how adoption has changed over the years.
The portraits have been released alongside a new short film captured during the photoshoot and hears firsthand the group’s different experiences – challenging misconceptions about what adoption looks like today.
Adoption Matters is joining adoption agencies across the country to shine a spotlight the positive impact adoption has had on individuals’ lives, and the strides made in the sector to put children and their sense of identity at the heart of the adoption journey. Whilst recognising the challenges they have faced along the way, the new campaign brings to life the transformational power of a permanent family home.
The stories of different people captured on the day highlight how adoption has changed. Historically, adoption was often seen as secretive and hidden, with little information and support provided to help adopted people understand their history and maintain connections with their birth family. However, it is now considered vital that adopted people have a good understanding of their history and reason why they were adopted to help form a positive sense of identity.
Isabelle (adopted in the 1980s), who features in the film alongside her adopted son Nathanial (adopted in the 2010s), said:
“Having been adopted myself, and then going on to adopt my two children, I know the importance of having an open dialogue around adoption. I want my kids to grow up knowing where they came from, and where possible, maintaining contact with their birth families. I didn’t know about my birth mother until I was much older, meaning I always had questions about my identity and history. Adoption is not a line in the sand between one life and another. It is something that should be open and celebrated – and I’m passionate about doing that with both my children”.
The You Can Adopt campaign also acknowledges that identity, especially for adopted people, can be a life-long journey and is always evolving. While not all adopted people will have stories or items from their early life or the opportunity to have contact with people from their life before they were adopted, modern adoption encourages access to a range of quality information.
The campaign shows the positive impact adoption can have on a child’s life through those who have themselves been adopted. By sharing the learning from research and the lived experiences of adopted people we know that it’s better for adopted children to understand why they were adopted, embrace their identity and maintain connections to their past.
Susy White, Chief Executive of Adoption Matters, said:
The charity, which covers the whole of the North of England, Stoke, Staffordshire, Shropshire and parts of Wales, are hosting two information events during the week:
To find out more about the events and download a free adoption information pack, visit: www.adoptionmatters.org/naw2023